Retiring Retirement & Crafting a New Story of Financial Services & Longevity
April 11, 2012
Featured presentation at the Financial Communications Society’s Education Summit – Baby Boomers… or Bust: How to Market to and Influence the 50+ Consumer in New York City. Audience includes chief marketing officers and strategists across the financial services industry. Coughlin will be discussing MIT AgeLab’s research on the future of retirement planning across the generations identifying innovative strategies firms can implement to engage younger adults and aging baby boomers in planning for financial security across the lifespan.